Stop Burning
Ad Spend.
Start Booking Jobs.
We run Google Ads, Local Service Ads, and Facebook campaigns built specifically for Texas HVAC companies — targeting homeowners who need AC repair, installation, and maintenance right now.
Get Your Free Ads Audit Now
100% free. No credit card. We'll never spam you or share your info.
Your ads are running.
Your leads aren't.
Texas HVAC is one of the most competitive paid media markets in the US. These six mistakes explain why most HVAC companies waste 40–60% of their ad budget every month.
Bidding on the wrong keywords
Generic agencies bid on broad terms like “air conditioning” — attracting DIYers, renters, and out-of-area clicks. Every dollar spent on these is a dollar not reaching a homeowner ready to book.
Sending traffic to a homepage
A homepage is not a landing page. Sending paid traffic there destroys your Quality Score, drives up your cost per click, and gives visitors zero reason to call you right now.
No HVAC seasonality strategy
Texas HVAC demand spikes in May and surges again in September. Generic agencies run flat budgets year-round — missing the weeks where a single job covers a month of ad spend.
Optimising for clicks instead of calls
High click-through rate means nothing if your phone isn't ringing. Most agencies report clicks and impressions — we track every booked call and every dispatched tech.
No negative keyword hygiene
Without aggressive negative keyword lists, your ads appear for searches like “HVAC certification courses” or “DIY AC fix.” Texas HVAC searches are full of intent-killers that drain budgets daily.
Missing Local Service Ads entirely
Google's Local Service Ads (LSAs) show above everything else in the search results and charge per lead, not per click. Most Texas HVAC companies ignore them — and hand those leads to competitors.
Every platform.
Every lead source.
We manage every paid channel where Texas homeowners search for HVAC services — from emergency search intent to social awareness campaigns that fill your pipeline weeks in advance.
Google Search Ads
- Emergency + intent-focused keyword strategy
- Negative keyword lists (1,000+ exclusions)
- Ad copy A/B testing (headlines + descriptions)
- Quality Score optimisation
- Geo-targeting by zip code and service area
- Call extensions & location extensions
Local Service Ads (LSAs)
- Full LSA profile setup & verification
- Google Guaranteed badge activation
- Lead dispute management (bad leads credited)
- Review generation for LSA ranking
- Budget optimisation for peak demand windows
- Weekly performance review
Facebook & Meta Ads
- Homeowner audience targeting (age, income, home ownership)
- Seasonal demand campaigns (summer + post-storm)
- Video ad creative for AC repair & installation
- Lead form campaigns (instant mobile leads)
- Retargeting website visitors (30 / 60 / 90 day windows)
- Lookalike audiences from existing customers
Retargeting Campaigns
- Google Display retargeting
- YouTube pre-roll ads for previous visitors
- Facebook retargeting pixel setup
- Custom audiences by service page visited
- Sequential retargeting (message escalation)
- Competitor conquesting campaigns
Landing Page Optimisation
- Dedicated PPC landing pages per campaign
- Above-the-fold CTA with click-to-call
- Trust signals (reviews, badges, guarantee)
- Mobile-first design for 70%+ mobile traffic
- A/B split testing (headlines, CTAs, layouts)
- Heat mapping & session recording analysis
Reporting & Tracking
- Call tracking with recording & attribution
- Live dashboard (spend, leads, cost-per-lead)
- Monthly strategy video call
- ROAS & revenue attribution reporting
- Competitor ad intelligence briefing
- Budget pacing alerts (never overspend)
Ads that make
homeowners call.
We write, design, and test all ad creative in-house. Every headline targets a specific HVAC intent — emergency repair, seasonal tune-up, new installation — with copy that converts Texas homeowners, not just gets clicks.
- HVAC-specific headline formulas (proven 8%+ CTR)
- Seasonal ad creative rotations (summer surge, storm season)
- Call-only ads for mobile emergency searches
- Responsive search ads with 15+ headline variants
- Continuous A/B testing — best performer auto-wins
AC Down? Same-Day HVAC Repair
Fast, friendly repair in Dallas Bay. Licensed & insured. Free diagnosis with repair.
Cool Breeze HVAC · Google Guaranteed
⭐⭐⭐⭐⭐ 4.9 · 200+ reviews · AC Repair & Installation
Texas AC Repair — $49 Tune-Up This Week Only
Don't get caught in August without AC. Book your summer tune-up before slots fill up.
From setup to
leads in 24 hours.
Unlike SEO, paid ads produce results immediately. Our launch process is designed to get your first HVAC lead within 24 hours of going live — not 24 days.
Full Account & Competitor Audit
Day 1–2We audit your existing Google Ads account (or start fresh), analyse every competitor running ads in your market, and identify exactly where your budget is leaking. You'll see the full picture before we spend a dollar.
Campaign Strategy & Budget Plan
Day 2–4We map out every campaign: which keywords to bid on, which to exclude, what budgets to assign per campaign type, and how to distribute spend across Google Search, LSAs, and Retargeting based on your service area demand.
Landing Page Build & Conversion Setup
Week 1We build dedicated PPC landing pages for each campaign type — AC repair, installation, tune-ups — with click-to-call buttons, trust signals, and zero distractions. Generic homepages destroy Quality Score and waste ad spend.
Campaign Build & Ad Copy Launch
Week 1–2All campaigns are built from scratch with HVAC-specific structure: tightly themed ad groups, 15+ headline variants per responsive ad, call extensions, location extensions, and negative keyword lists covering 1,000+ irrelevant searches.
First 30 Days: Rapid Optimisation
Month 1The first 30 days are intensive. We review performance every 48 hours, pause underperforming keywords, escalate bids on top converters, add new negatives, and A/B test ad copy. Most clients see cost-per-lead drop 30–40% in month one.
Monthly Reporting & Compound Growth
OngoingEvery month you get a full performance video from your account manager: total spend, leads generated, cost per lead, ROAS, and next-month priorities. Campaigns compound — each month of data makes the next month more efficient.
Real numbers.
Real Texas jobs.
Every case study below is from a Texas HVAC company that had run ads before — and was frustrated. These are the results after switching to HVAC Digitals.
Dallas Bay HVAC Co.
Dallas, TX
Generated 340 qualified leads in 90 days running Google Ads + LSAs. Previous agency was spending $6,000/month with fewer than 20 trackable leads.
San Antonio Cooling Pros
San Antonio, TX
Launched full campaign setup — landing pages, search ads, and LSAs — in 7 days. First call came in within 24 hours of going live, resulting in a $4,200 AC installation.
South Texas Air Systems
Houston, TX
Combined Google Ads + Facebook retargeting campaign during summer surge. Targeted homeowners by zip code and income level — 89% of leads were homeowners with qualifying homes.
Average ROAS across all client campaigns
Average cost per qualified HVAC lead
Typical time to first lead after campaign launch
Client retention rate after first 90 days
Why generic agencies
bleed your budget.
General marketing agencies manage hundreds of industries. We manage one — HVAC. Here's what that difference looks like in practice.
Everything your HVAC
business needs to dominate.
From building your brand to owning every Google search in Texas — three bundles, one agency, zero guesswork.
Starter
Build your HVAC brand from the ground up — website, logo, identity, and local presence all in one.
Ideal for: New or rebranding HVAC companies that need a professional foundation
Launch My Brand- Custom HVAC website (mobile-first)— 5 pages
- Brand logo design— 3 concepts
- UI/UX design (conversion-optimised)
- Full brand identity & guidelines
- Call tracking & contact form setup
- Design revision rounds— 2 rounds
- Google My Business (GMB) setup & optimisation— Full setup
- Local citation building— 20 directories
- On-page SEO optimisation— Homepage + service pages
- Service cities targeted— 1 city
- Support response time— 48 hours
Accelerator
Layer SEO, Google Ads, AI automation, and content on top of your brand to generate consistent leads on autopilot.
Ideal for: Established HVAC companies ready to scale organic, paid, and automated leads
Start Accelerating- Custom HVAC website (mobile-first)— 10 pages
- Brand logo design— 3 concepts
- UI/UX design (conversion-optimised)
- Full brand identity & guidelines
- Call tracking & contact form setup
- Design revision rounds— Unlimited
- Google My Business (GMB) setup & optimisation— Setup + ongoing
- Local citation building— 50 directories
- Review velocity campaign
- On-page SEO optimisation— Up to 30 pages
- Service cities targeted— Up to 3 cities
- City landing pages built— 8 pages
- Keywords tracked (daily)— 75 keywords
- Link building (quality backlinks)— 5 links / mo
- AI lead follow-up (SMS + email sequences)— 3 automated sequences
- AI website chatbot (24/7 lead capture)
- Missed-call text-back automation
- CRM pipeline & deal automation— Basic pipeline
- Review request automation
- Google Ads (PPC) management— Up to $2k ad spend
- Monthly blog / content posts— 2 posts / mo
- Live reporting dashboard
- Monthly strategy video call
- Support response time— 24 hours
Growth
Total Texas market dominance — every channel, every city, every lead source, fully automated and managed for you.
Ideal for: High-volume HVAC companies targeting full-state coverage
Let's Talk Growth- Custom HVAC website (mobile-first)— Unlimited pages
- Brand logo design— 3 concepts + brand refresh
- UI/UX design (conversion-optimised)
- Full brand identity & guidelines
- Call tracking & contact form setup
- Design revision rounds— Unlimited
- Google My Business (GMB) setup & optimisation— Setup + ongoing + posts
- Local citation building— 100+ directories
- Review velocity campaign
- On-page SEO optimisation— Full site (no limit)
- Service cities targeted— Unlimited cities
- City landing pages built— Unlimited
- Keywords tracked (daily)— 200+ keywords
- Link building (quality backlinks)— 15 links / mo
- AEO & AI search optimisation
- AI lead follow-up (SMS + email sequences)— Unlimited sequences
- AI website chatbot (24/7 lead capture)
- Missed-call text-back automation
- CRM pipeline & deal automation— Full CRM automation
- Review request automation
- AI appointment booking integration
- Google Ads (PPC) management— Up to $5k ad spend
- Facebook / Meta PPC campaigns— Up to $2k ad spend
- Retargeting ad campaigns
- Monthly blog / content posts— 4 posts / mo
- Social media management— 2 platforms
- Monthly video reel content— 1 reel / mo
- Live reporting dashboard
- Monthly strategy video call
- Dedicated account manager
- Weekly strategy calls
- Support response time— Same day
| Feature | Starter | Accelerator | Growth |
|---|---|---|---|
| Branding & Design | |||
| Custom HVAC website (mobile-first) | 5 pages | 10 pages | Unlimited pages |
| Brand logo design | 3 concepts | 3 concepts | 3 concepts + brand refresh |
| UI/UX design (conversion-optimised) | |||
| Full brand identity & guidelines | |||
| Call tracking & contact form setup | |||
| Design revision rounds | 2 rounds | Unlimited | Unlimited |
| Local Presence | |||
| Google My Business (GMB) setup & optimisation | Full setup | Setup + ongoing | Setup + ongoing + posts |
| Local citation building | 20 directories | 50 directories | 100+ directories |
| Review velocity campaign | |||
| Search Engine Optimisation | |||
| On-page SEO optimisation | Homepage + service pages | Up to 30 pages | Full site (no limit) |
| Service cities targeted | 1 city | Up to 3 cities | Unlimited cities |
| City landing pages built | 8 pages | Unlimited | |
| Keywords tracked (daily) | 75 keywords | 200+ keywords | |
| Link building (quality backlinks) | 5 links / mo | 15 links / mo | |
| AEO & AI search optimisation | |||
| AI Automation | |||
| AI lead follow-up (SMS + email sequences) | 3 automated sequences | Unlimited sequences | |
| AI website chatbot (24/7 lead capture) | |||
| Missed-call text-back automation | |||
| CRM pipeline & deal automation | Basic pipeline | Full CRM automation | |
| Review request automation | |||
| AI appointment booking integration | |||
| Paid Media & Content | |||
| Google Ads (PPC) management | Up to $2k ad spend | Up to $5k ad spend | |
| Facebook / Meta PPC campaigns | Up to $2k ad spend | ||
| Retargeting ad campaigns | |||
| Monthly blog / content posts | 2 posts / mo | 4 posts / mo | |
| Social media management | 2 platforms | ||
| Monthly video reel content | 1 reel / mo | ||
| Reporting & Support | |||
| Live reporting dashboard | |||
| Monthly strategy video call | |||
| Dedicated account manager | |||
| Weekly strategy calls | |||
| Support response time | 48 hours | 24 hours | Same day |
Your questions.
Straight answers.
Find out where
your ad budget is
going to waste.
We'll audit your current Google Ads account (or show you exactly what a new campaign would look like), identify every dollar being wasted, and give you a clear plan for getting to $18 cost-per-lead — all free, in 48 hours.
Average ROAS across all client campaigns
Average cost per qualified HVAC lead
Cost for your initial PPC audit report