What Happens After
You Sign With
HVAC Digitals?
No mystery, no black box. We have a documented onboarding sequence, a defined monthly rhythm, and clear milestones at every stage. Here is exactly what working with us looks like from day one through month twelve.
What Is the HVAC Digitals
Approach to
HVAC Marketing?
Four non-negotiable principles that shape every client relationship and every deliverable we produce.
One industry. Full depth.
We work exclusively with HVAC companies. That means every piece of strategy, content, and code we produce is built on years of accumulated HVAC-specific knowledge. We know your seasonality, your customer intent patterns, your local competition dynamics, and what converts in your market.
One client per service area.
We never work with two HVAC companies competing in the same geographic area. Your market intelligence, your keyword strategy, your audience data, and your creative work are exclusive to you. If a competitor in your area enquires, we decline.
Full transparency, always.
You have live access to your Google Ads account, Analytics, and Search Console from day one. You can see every campaign, every keyword, every spend. We report monthly on what we did, what it achieved, and what we are doing next. No black box.
Speed without shortcuts.
We move fast — automation live in 14 days, websites delivered in 30, campaigns running in the first week. But speed never means cutting corners on technical quality, content accuracy, or campaign logic. Every deliverable is built to the same standard regardless of timeline.
What Happens After You
Sign With
HVAC Digitals?
Six distinct phases take you from free audit to fully operational HVAC growth engine. Here is every milestone, every deliverable, and every timeline — in writing.
Free Audit
Every relationship starts with a free audit — not a sales pitch. We audit your website, Google Business Profile, ad accounts, social presence, and top 3 local competitors. You receive a written report within 48 hours with specific findings, prioritised recommendations, and an honest assessment of what is working and what is not.
Deliverables
- Website PageSpeed and Core Web Vitals audit
- GBP completeness and review velocity analysis
- Ad account waste and quality score review
- Competitor keyword and content gap analysis
- Prioritised recommendation report with revenue impact estimates
Strategy Call
A 60-minute strategy session with your Account Strategist. We present the full audit findings, agree on the primary growth objectives for the first 90 days, select the services that will drive the fastest ROI, and set measurable KPIs. You leave the call knowing exactly what we are building, when it launches, and what success looks like.
Deliverables
- Custom 90-day growth roadmap document
- Agreed KPIs for each active service
- Service priority and launch sequence
- Access credentials and account permissions requested
- Dedicated Slack channel opened for direct communication
Onboarding
Your full team is assigned: Account Strategist, SEO Specialist, Paid Ads Manager, Web Developer (if applicable), Social Media Manager (if applicable), and Automation Engineer (if applicable). All platform access is granted, tracking is installed, and the technical setup is validated. Your dedicated team begins building on day three.
Deliverables
- Full team assigned and introduced
- Google Analytics 4, Search Console, and GTM configured
- Call tracking numbers installed and tested
- CRM and field software integrations connected
- All accounts audited and baseline metrics documented
Build Phase
Everything is built during weeks 2 to 4: ad campaigns structured and written, landing pages designed and coded, automation sequences built and tested, social content calendars planned and designed. Nothing goes live without your approval. You review and sign off on all campaign copy, design, and strategy before the launch switch is flipped.
Deliverables
- Ad campaigns built, written, and reviewed
- Landing pages or website sections designed and developed
- Automation workflows built and end-to-end tested
- First 30-day social content calendar approved
- All tracking and conversion goals verified in staging
Go-Live
Everything activates in week four. Ads begin spending, automations start firing on live leads, new pages go live, and social content begins publishing. Your Account Strategist runs daily performance checks in the first week post-launch — catching any algorithm anomalies, conversion tracking issues, or campaign delivery problems before they impact results.
Deliverables
- All campaigns, automations, and content live
- Daily performance monitoring in launch week
- Real-time alert setup for anomalous spend or conversion drops
- First lead pipeline data populating your CRM
- 72-hour launch check-in call with your Account Strategist
Monthly Rhythm
After go-live, we enter the monthly operating rhythm that compounds results over time. Every month includes continuous campaign optimisation, new content, automation performance review, and a formal reporting call. At 90 days we run a full strategic review — assessing what is working, scaling what is performing, and adjusting anything that is underperforming.
Deliverables
- Monthly performance report delivered before the call
- 60-minute monthly reporting and strategy call
- Campaign optimisations, A/B tests, and bid adjustments
- New content published on schedule across all active channels
- 90-day full strategic review with updated 90-day roadmap
What Results Should You
Expect in the
First 90 Days?
We set clear expectations at the start of every engagement. Here is what the first three months look like — with honest milestones, not inflated promises.
Foundation
- Full audit completed and documented
- All tracking and integrations live
- Campaigns and automations launched
- First social content published
- Baseline metrics established across all channels
Month one is about building the right foundation, not chasing vanity metrics. The decisions made here determine how fast everything compounds.
Acceleration
- Ad campaigns optimised based on first 30 days of data
- Automation response rates tracked and copy A/B tested
- SEO content published and indexed
- Social engagement increasing and community management active
- First organic keyword ranking movements visible
Month two is when the data starts talking. Campaign adjustments based on real conversion data — not assumptions — begin compounding results.
Full Operation
- Full campaign rhythm operating consistently
- Leads flowing from multiple channels simultaneously
- Review velocity accelerating from automation
- Local keyword rankings improving measurably
- 90-day strategic review with updated roadmap
Month three is the full-operation state. Campaigns are dialled, automation is recovering leads, rankings are moving, and the monthly rhythm is delivering consistent results.
Who Works on Your
HVAC Marketing
Account?
Not a junior account manager handing work to freelancers. Every client gets a named team of HVAC specialists — one per discipline — from day one.
Account Strategist
Your primary contact for everything. Owns your 90-day roadmap, runs your monthly reporting call, coordinates your full team, and is reachable via Slack within 4 business hours.
SEO Specialist
Owns your keyword strategy, technical SEO foundation, content publishing schedule, and local ranking performance. Monitors your GBP, citation profile, and competitor movements monthly.
Paid Ads Manager
Builds, manages, and optimises every Google and Meta campaign. Responsible for cost per lead, ad quality scores, audience targeting, and bid strategy. Never hands a campaign to a junior after setup.
Web Developer
Builds and maintains your HVAC website with mobile-first code, sub-2-second load times, and SEO architecture baked in. Handles all content update requests within 24 hours.
Social Media Manager
Plans, creates, and publishes your content calendar. Manages community responses on all active platforms within a 4-business-hour window. Runs Facebook and Instagram ad creative.
Automation Engineer
Builds, maintains, and optimises all automation workflows. Integrates your field management software, CRM, and communication tools. Reviews automation performance monthly and adjusts logic based on data.
No Junior Handoffs. Ever.
Every specialist assigned to your account owns their discipline from strategy to execution. We do not use onboarding teams that hand work off to junior staff after month one. The person who builds your campaign is the person who optimises it every month.
How Does HVAC Digitals
Report Results
to Clients?
Reporting is not an afterthought — it is a core part of the service. You always know what is being done, what it is producing, and what is planned next.
Monthly Performance Report
Delivered 48 hours before your monthly call. Covers every active service: keyword rankings, ad spend and cost per lead, call volume, review velocity, automation conversion rates, and social reach. Written in plain language — no jargon, no hiding.
Live Account Access
You have read access to your Google Ads account, Google Analytics 4, Google Search Console, and Meta Ads Manager from day one. At any point you can verify spend, review keyword data, or check conversion tracking. Your data belongs to you.
Dedicated Slack Channel
Every client gets a shared Slack channel with their full team. Use it for quick questions, content approvals, urgent requests, and status updates. We respond within 4 business hours. No email chains, no ticketing systems.
Monthly Reporting Call
60-minute video call with your Account Strategist every month. We walk through the report, discuss what we are optimising, present the next 30-day plan, and answer every question. No auto-generated reports with no context.
90-Day Strategic Review
Every 90 days we run a full strategic review: reassessing your growth objectives, reviewing competitor movements, analysing what is performing and what is not, and delivering an updated 90-day roadmap. The plan evolves as the results do.
Annual Audit and Benchmark
Every 12 months we run a full account audit against year-one baselines: keyword ranking movement, cost per lead trend, review count change, lead volume year-over-year, and channel attribution. A complete picture of growth from month one to month twelve.
What Tools Does
HVAC Digitals
Use for Your Account?
Best-in-class platforms across every discipline. No proprietary black boxes — every tool we use gives you full data access and portability.
- Google Search Console
- Google Analytics 4
- Ahrefs
- SEMrush
- Google Business Profile
- BrightLocal (Citations)
- Google Ads
- Meta Ads Manager
- Google Tag Manager
- CallRail (Call Tracking)
- Microsoft Advertising
- Local Services Ads
- GoHighLevel
- ServiceTitan
- Housecall Pro
- Jobber
- Make.com
- Zapier
- Figma
- React / Next.js
- Vercel / Cloudflare
- Sanity CMS
- Hotjar (CRO)
- PageSpeed Insights
Frequently Asked Questions
About Working With
HVAC Digitals.
Ready to See Exactly
Where You Are
Losing Leads?
We start every relationship with a free, no-obligation audit of your website, Google Business Profile, ad accounts, and competitors. Delivered in writing within 48 hours. No sales call required to receive the report.
Free audit delivered in writing
Cost to start — no credit card required
Per service area — check availability